In this multi-channel retail world it is important for retailers to offer Click and Collect services to their customers.
For multi-channel retailers (whether Single or Multiple Store) operating both a bricks and mortar store and an ecommerce website, it’s all about integration.
The aim is to provide customers in store and online with a seamless shopping, checkout and delivery process.
Customers expect a convenient shopping experience where they are in control and not sat waiting for the postman or courier. One delivery choice just doesnt cut it with the modern customer.With Click and Collect a customer can order and pay for a product online (or why not by Mail Order/Telephone) and collect from a convenient store location at a time of their convenience perhaps during their lunch break, after work or at the weekend.
This allows a customer to shop conveniently from the comfort of their own home (with a nice cup of tea or glass of wine in hand)
You can understand why this type of shopping is so popular at Christmas time when the shops and roads are so busy! Save your customer the hassle and expense of driving, parking and fighting the crowds – they will love you for it.
Click and Collect also allows you to offer an A1 customer service experience with delivery/collection options tailored to their needs and preventing repeated delivery attempts by couriers.
Research by Planet Retail found that 35% of online shoppers in the UK now use Click & Collect, a figure that’s set to rise to 76% by 2017.
SalesStream provides Click & Collect integration for multi-channel retailers looking to streamline their eCommerce site and EPOS system and allow online customers to pick up in store.